“We went to Jan with an idea of what we wanted, but no idea how to do it. At the time we had folders that had about 15 pages in them, listing and describing all products and services the Bank had to offer, but it was outdated and not user friendly. With the help of...
For visual designers, there are two basic kinds of contrast: Contrast in color, and contrast in composition. When I design for you, I bring my knowledge of and experience with contrast into the picture (pun intended). Contrast in Color In color, there are literally...
The Google Dictionary defines a project (noun) as “an individual or collaborative enterprise that is carefully planned and designed to achieve a particular aim.” So for me as a designer for print as well as the web, a project can be anything from a single business...
Print will always be with us. Despite all the assertions that print is “out” in the face of digital media, its decreasing frequency is not a matter of a supposed decline but rather of re-positioning. There is a place for print. Its place simply has changed. At the...
Why would a designer “tip her hand” with advice for creating good logo art? Certainly not to encourage the DIY-ers out there, but rather to shed light on the process. I see logos every day that are not the greatest. There are a number of reasons for this. If you look...
Quadrillions of bits have been spilled on the subject of the creative process, and it plays a major role in the work of every graphic designer. As a designer, aka “creative mercenary,” the two most important aspects of the service I provide are creativity and...
