508 478 2750

On Contrast

For visual designers, there are two basic kinds of contrast:  Contrast in color, and contrast in composition. When I design for you, I bring my knowledge of and experience with contrast into the picture (pun intended). Contrast in Color In color, there are literally...

Anatomy of a Project: Six Essential Steps

The Google Dictionary defines a project (noun) as “an individual or collaborative enterprise that is carefully planned and designed to achieve a particular aim.” So for me as a designer for print as well as the web, a project can be anything from a single business...

Print Lives

Print will always be with us. Despite all the assertions that print is “out” in the face of digital media, its decreasing frequency is not a matter of a supposed decline but rather of re-positioning. There is a place for print. Its place simply has changed. At the...

What Makes a Good Logo: Eight Basic Principles

Why would a designer “tip her hand” with advice for creating good logo art? Certainly not to encourage the DIY-ers out there, but rather to shed light on the process. I see logos every day that are not the greatest. There are a number of reasons for this. If you look...

On The Creative Process

Quadrillions of bits have been spilled on the subject of the creative process, and it plays a major role in the work of every graphic designer. As a designer, aka “creative mercenary,” the two most important aspects of the service I provide are creativity and...

On White Space

Let’s explore the notion of “white space,” aka “negative space.” The phrases are used interchangeably. First, we need to be clear that “negative space” is not negative in the sense of its being “bad” in any way. Not a pejorative in the least, the term “negative space”...