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Print Lives

Print will always be with us. Despite all the assertions that print is “out” in the face of digital media, its decreasing frequency is not a matter of a supposed decline but rather of re-positioning. There is a place for print. Its place simply has changed. At the...

What Makes a Good Logo: Eight Basic Principles

Why would a designer “tip her hand” with advice for creating good logo art? Certainly not to encourage the DIY-ers out there, but rather to shed light on the process. I see logos every day that are not the greatest. There are a number of reasons for this. If you look...

On The Creative Process

Quadrillions of bits have been spilled on the subject of the creative process, and it plays a major role in the work of every graphic designer. As a designer, aka “creative mercenary,” the two most important aspects of the service I provide are creativity and...

On White Space

Let’s explore the notion of “white space,” aka “negative space.” The phrases are used interchangeably. First, we need to be clear that “negative space” is not negative in the sense of its being “bad” in any way. Not a pejorative in the least, the term “negative space”...

On Working with a Graphic Designer

Whether you’ve ever worked with a graphic designer before or not, as a business owner, the idea of trying to communicate with a designer can be intimidating if not downright puzzling.When a designer is called in on a project, typically the first step is to gather the...

Influence of the Fine Arts on Graphic Design

Art historians explore and analyze the influences of times and cultures upon artists, sculptors, and architects. Such influences of individual artists or artistic “schools,” “movements,” or “styles” upon their contemporaries and on those who come after them loom large...