Design Thoughts
If you do a Google search on the word “Webarrassment,” the results [summarized] are roughly as follows: “Webarrassment is a modern term describing the shame or embarrassment businesses feel about their own websites due to poor design, outdated tech, slow performance,...
Design Thoughts
Still there? For those intrepid souls who have clicked through . . . For decades, marketing and design people have been trying to uncover the “secret” to capturing and then sustaining audience attention so they can buy / sell by means of that attention. Attention is...
Design Thoughts
For many years, the letters “AI” and the phrase “dot-a-i” have referred to Adobe’s widely used application named Adobe Illustrator, and to the file name extension for the files we create using that software. But from now on, we’ll need to clarify (disambiguate)...
Design Thoughts
One of my all-time favorite quotes relative to drift (aka change) goes something like this: “The One True Constant Is Change.” — attributed to the 6th century Greek Philosopher Heraclitus. Brand Drift Not to be confused with continental drift (as in geology’s plate...
Design Thoughts
Why Go at All? There’s been some buzz that trade shows are a thing of the past. That’s not altogether true. In fact, they’re making a comeback and can be more exciting than ever before for their attendees. My advice: Take a look around and learn what shows are...
Design Thoughts
Of course Shakespeare got there first with “what’s in a name?” And as it turns out — despite Juliet’s lament — a LOT! As a designer, I deal with company, product, and service names every day, and must say that I do not envy those who are facing this challenge as the...
