What’s Funny

One thing we can all agree upon is that there isn’t much that’s funny these days. So much the more do we need the funny. You might well ask: What’s the “connection” between funny and graphic design? Since graphic design communicates words and pictures, and is in the...

Do You Suffer from “Webarrassment”?

If you do a Google search on the word “Webarrassment,” the results [summarized] are roughly as follows: “Webarrassment is a modern term describing the shame or embarrassment businesses feel about their own websites due to poor design, outdated tech, slow performance,...

Ah-HAH! Made You Look!

Still there? For those intrepid souls who have clicked through . . . For decades, marketing and design people have been trying to uncover the “secret” to capturing and then sustaining audience attention so they can buy / sell by means of that attention. Attention is...

On AI

For many years, the letters “AI” and the phrase “dot-a-i” have referred to Adobe’s widely used application named Adobe Illustrator, and to the file name extension for the files we create using that software. But from now on, we’ll need to clarify (disambiguate)...

On Drift

One of my all-time favorite quotes relative to drift (aka change) goes something like this: “The One True Constant Is Change.” — attributed to the 6th century Greek Philosopher Heraclitus. Brand Drift Not to be confused with continental drift (as in geology’s plate...

Trade Shows — I know. Keep Reading Anyway.

Why Go at All? There’s been some buzz that trade shows are a thing of the past. That’s not altogether true. In fact, they’re making a comeback and can be more exciting than ever before for their attendees. My advice: Take a look around and learn what shows are...