For many years, the letters “AI” and the phrase “dot-a-i” have referred to Adobe’s widely used application named Adobe Illustrator, and to the file name extension for the files we create using that software. But from now on, we’ll need to clarify which one we’re...
One of my all-time favorite quotes relative to drift (aka change) goes something like this: “The One True Constant Is Change.” — attributed to the 6th century Greek Philosopher Heraclitus. Brand Drift Not to be confused with continental drift (as in geology’s plate...
Why Go at All? There’s been some buzz that trade shows are a thing of the past. That’s not altogether true. In fact, they’re making a comeback and can be more exciting than ever before for their attendees. My advice: Take a look around and learn what shows are...
Of course Shakespeare got there first with “what’s in a name?” And as it turns out — despite Juliet’s lament — a LOT! As a designer, I deal with company, product, and service names every day, and must say that I do not envy those who are facing this challenge as the...
Business cards are kind of like belly buttons — everybody’s got one. But UNLIKE belly buttons, they’re not extraneous or immaterial, and if you don’t have one, you need one! Full disclosure: A childhood friend of mine did NOT have a belly button, as it had been...
As a designer with a degree in art history, I’ve always been mindful that — at the end of the day — everything is a trend. No work of art, no design, no human-made and manufactured object can help but emerge from its prevailing cultural milieu. I’ve cautioned my...
