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Trends and Trendiness

As a designer with a degree in art history, I’ve always been mindful that — at the end of the day — everything is a trend. No work of art, no design, no human-made and manufactured object can help but emerge from its prevailing cultural milieu. I’ve cautioned my...

Font Psychology

As a designer, I have been working with typography for years, and “font psychology” has been a factor in my work since long before this particular phrase became popular to describe it. Since the very beginning, typefaces (to me) have always had personalities —...

On the Value of Play

In my article “On the Creative Process,” I left aside one deep component of creativity because this aspect of creativity — i.e., play — is worthy as a topic unto itself. Play is at the heart of the creative process. And at risk of stating the obvious: creativity is at...

Turning to Text — The Value of Good Copy

You’ve heard the phrase “it can turn on a dime.” When it comes to writing copy, “it can turn on a word.” Ergo, it makes sense to have respect for good writing. The heart of graphic design is in combining words and images in the most effective and impactful ways...

Every Once in a While: Gestalt

Every once in a while, I think about the word “Gestalt.” The rest of the time, I’m busy applying its principles. I like to think that I can tell a good composition from a bad because of my years of experience as a designer and exposure to much that...