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On Working with a Graphic Designer

Whether you’ve ever worked with a graphic designer before or not, as a business owner, the idea of trying to communicate with a designer can be intimidating if not downright puzzling.When a designer is called in on a project, typically the first step is to gather the...

Influence of the Fine Arts on Graphic Design

Art historians explore and analyze the influences of times and cultures upon artists, sculptors, and architects. Such influences of individual artists or artistic “schools,” “movements,” or “styles” upon their contemporaries and on those who come after them loom large...

A Few Words About Copyright

As a graphic designer, I deal with questions of copyright on a daily basis. Although I hasten to mention that I am NOT an attorney — much less one versed in the field of Intellectual Property (which is the specialty area of law devoted to copyright among other things)...

Compositional Balance

Chances are that at some point, in art class or some other setting, you’ve heard mention of a concept called “compositional balance.” I hear this term used from time to time, but how many people really know what compositional “balance” IS?  Artists, designers, and all...

Looking at Colors / Color 101

Ah, COLOR! Where would we be without it?Even the colors that we casually label as “black” or “white” have a color cast to them if you look closely. There are MANY different shades of white and black, some warmer, some cooler. And — popular book titles notwithstanding...

Your Flyer, Your Friend

Ah, the lowly flyer. Or is it “flier”? The two spellings appear interchangeably. My own preference is to refer to them as “flyers,” but they go by many names: circular, handbill, leaflet, sell sheet, data sheet, product sheet, cut sheet, “slick,” etc. Whatever...