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Compositional Balance

Chances are that at some point, in art class or some other setting, you’ve heard mention of a concept called “compositional balance.” I hear this term used from time to time, but how many people really know what compositional “balance” IS?  Artists, designers, and all...

Looking at Colors / Color 101

Ah, COLOR! Where would we be without it?Even the colors that we casually label as “black” or “white” have a color cast to them if you look closely. There are MANY different shades of white and black, some warmer, some cooler. And — popular book titles notwithstanding...

Your Flyer, Your Friend

Ah, the lowly flyer. Or is it “flier”? The two spellings appear interchangeably. My own preference is to refer to them as “flyers,” but they go by many names: circular, handbill, leaflet, sell sheet, data sheet, product sheet, cut sheet, “slick,” etc. Whatever...

Brand — A Crucial Business Decision

EVERY business HAS a brand. As a business, the only decision you need to make is how much you want to participate in the inception and life of your brand. Many business owners are unaware that their single most valuable asset is most likely not their inventory, or...