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EVERY business HAS a brand. As a business, the only decision you need to make is how much you want to participate in the inception and life of your brand. Many business owners are unaware that their single most valuable asset is most likely not their inventory, or their list of services, or even their location, but their brand.

The truth is that your brand lives (or dies!) in the mind of your market. It’s the people “out there” who are the most important element in the perception of your company’s brand. Devoting effort and paying attention to brand is one of the smartest business decisions you can make. Brand is regarded as an “intangible” asset, but don’t make the mistake of thinking that just because it’s intangible, it’s insignificant.

Far from it!

Whether you’re launching a new business, looking to invigorate and re-energize an existing business, or planning to sell an established business, your brand has value which translates into dollars and extends well beyond any brick-and-mortar assets.

There is a lot of good advice out there regarding brand. Here’s one place to get you started thinking about the value and importance of your BRAND.

If you want to succeed, brand is KEY!

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