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Ideal Jewelry & Loan

Ideal Jewelry & Loan Company is a classic pawn shop that’s been in business for over 55 years. They deal in gold and silver as well as jewelry, tools, musical instruments, electronics, and more.

Our solution for the folks at Ideal was to create a solid, readable and friendly image that includes their company name appearing in conjunction with the traditional three gold spheres suspended from a bar — the time-honored symbol of the pawn shop that dates back to medieval times. This image can be rendered in flat, solid colors, or in the subtly shaded version shown below, depending on the context and requirements of the setting.


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