For iBOTZ, we designed not only the package, but also the robot visual concept for the LineBOTZ robot kit. This packaging was created as part of a "family" of robot kits, along with the Hydrazoid, Wonderball, and AirBOTZ X-2000.

The packaging concept needs to appeal to a wide age range, since the kits are usually purchased by an adult for a youngster—or for themselves! Working from client-supplied product shots, we created an exciting and imaginative context to present various views of the assembled robot "in action!"